Vidéo & production audiovisuelle · Practical guide
Corporate & advertising video
A corporate video presents the company, its team or its offer to buyers, partners or candidates, while an ad film drives immediate sales. Both are made in Morocco.
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A good corporate video does not just show the company: it answers a precise question the target is asking. A B2B prospect wants to know whether you understand their problem; a candidate wants to feel the atmosphere; a consumer wants to see the product in action. ## Useful formats The presentation film (who we are), the customer testimonial (social proof), the product demonstration (show rather than describe), the recruitment video (culture and roles) and the brand film (values and story). Each format has a different length and use. ## The message before the technique Many films fail because of over-communication: slogans, drone shots, epic music, but no concrete argument. The best videos simply explain what you do, for whom, and what it changes for the customer. Proof through action, such as a workshop or a demonstration, is often more convincing than a speech. ## For whom it is not a priority A small business without a clear home page, without up-to-date photos and without an effective contact page will gain more by fixing its site than by producing a video. Video amplifies a good foundation; it does not replace a failing sales funnel. ## The schedule and the steps Allow one week for writing and approving the script, one to two weeks for location scouting and preparing the people on camera, one or two days of filming, then two to four weeks of editing and corrections. Back and forth on versions often pushes the schedule out: limit them to two or three rounds of precise, grouped feedback.When this guide is for you
- Your site presents the company in text, but you lose prospects who want to see the premises and the team
- You often answer the same questions about your offer and want a video that saves time
- You are launching an advertising campaign and want a film that converts, not just one that decorates
- You are recruiting and want to show candidates the atmosphere and the roles in the company
- Your competitors have modernised their video communication and you want to keep up
Step by step
- Objective and target — Choose a single main objective and a precise target: B2B customers, consumers, candidates, distributors. A video aimed at everyone convinces no one.
- Write the message — Define the central message in one sentence, then build it into a script of 30 seconds to 3 minutes, with a hook from the first images for social formats.
- Prepare the people on camera — Prepare the people being filmed, give speaking guidance without reading a script, and arrange places and props so they reflect the real activity.
- Filming and post-production — Shoot the footage, then editing, music, colour grading and subtitles. Plan a short version for social platforms.
- Distribution and measurement — Publish on the site, YouTube, LinkedIn and social networks, embed the video in emails or paid campaigns, then track views, watch-through rate and conversions.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Corporate presentation video (2 to 4 minutes) | 20,000 – 80,000 MAD (≈ 1,800 – 7,300 €) | Interviews, activity shots and light animation |
| Short video ad (15 to 30 seconds) | 30,000 – 150,000 MAD (≈ 2,700 – 13,700 €) | Creative writing, casting and several versions |
| Filmed customer testimonial | 8,000 – 30,000 MAD (≈ 730 – 2,700 €) | Simpler than an ad, very credible in B2B |
| Recruitment or internal training video | 10,000 – 50,000 MAD (≈ 900 – 4,500 €) | Depends on the number of locations and scenarios |
| Adaptation for social networks (vertical formats) | 1,500 – 5,000 MAD per version (≈ 140 – 450 €) | Cropping, subtitles and a specific hook |
| Advertising distribution (media budget, excluding production) | from 5,000 MAD / month (≈ 450 €) | To budget separately from production cost |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Making a slow, generic institutional film when the target expects a concrete answer
- Not thinking about sound: a large share of views happen without audio, and therefore without subtitles
- Ignoring the first seconds, which decide the watch-through rate on social networks
- Distributing without a media budget, hoping the video spreads on its own
- Not measuring conversions, then concluding that video does not work
Frequently asked questions
What is the difference between a corporate video and an ad?
A corporate video informs: it builds trust and presents the company. An ad aims at a specific action and is judged on conversions and cost per result.
How long should a corporate video be?
1 minute 30 to 3 minutes for a film presenting the company on site. For social networks, versions of 15 to 45 seconds deliver better watch-through rates.
Do I need an agency or a freelance videographer?
A freelance videographer suits a short video or a testimonial. A production agency is needed for an advertising film, a large team, casting or several versions.
Do video ads stand out on Facebook and Instagram in Morocco?
Yes, especially for products that demonstrate visually: fashion, beauty, food, home, local services. The creativity of the film plays a major role, more so than the media budget.
How do I measure the effect of a corporate video?
Track the number of complete views, average watch time, traffic generated to contact pages and the number of quote requests attributed to the video.
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