Professional photography
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Photography is not a luxury for a brand selling online: it is the digital equivalent of the shop window. Sharp, consistent, well-lit photos reassure customers and reduce returns, especially for products the customer cannot touch. ## The e-commerce standard For a product, the standard remains an image on a white or light grey background, well lit, without hard shadows, with the product filling about 80% of the frame. Adding two or three complementary images (detail, use, scale, packaging) often improves conversion more than a new advertising banner. ## Consistency before perfection A site with uneven photos - one for range A on a concrete background, another on white, different lighting - looks amateur even if each photo is good on its own. Booking a grouped session per range guarantees this consistency at a controlled cost. ## Contract and rights The most common disputes are not about image quality but about their use: a photo delivered for the site used on a poster without rights, or a team photo that a former employee refuses to see published. Specifying the uses, duration and territory in the contract avoids these blockages when the campaign starts.When this guide is for you
- Online sales are plateauing while competitors publish sharp, consistent product photos
- You are opening a restaurant, practice or hotel and need images of the place that make people want to come
- Your site and press releases use blurry smartphone photos or stock images
- You are preparing a range launch and need to photograph several products against a common background
Step by step
- Brief and list of required images — List the uses (product page, post, poster, site, press), the formats (square, portrait, banner) and the number of images. Decide on the style: white e-commerce background, venue atmosphere, team portraits or street photography.
- Location scouting and art direction — Choose the place, the time and the light, define the palette and the set. A style sheet with visual references avoids surprises on the shooting day.
- Production — Set up the studio or set, calibrate the light, then shoot in bursts with regular checks. Plan on-screen review to validate expression, sharpness and composition during the session.
- Selection and retouching — Sort the useful images, correct light and colour, retouch visible flaws. Stay measured with retouching people: skin that looks plastic inspires less trust.
- Delivery and web optimisation — Deliver high-resolution files for print and a compressed web version in suitable formats. Add metadata (alt text, file name) for SEO.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Half-day shoot (product or venue) | 800 – 3,000 MAD (≈ 70 – 270 €) | 5 to 20 retouched images depending on the number of products |
| E-commerce pack (50 products on white) | 5,000 – 20,000 MAD (≈ 450 – 1,800 €) | Decreasing rate per product above 30: ask for a detailed quote |
| Range shoot (products + atmosphere + lifestyle) | 15,000 – 60,000 MAD (≈ 1,400 – 5,500 €) | Includes casting, set, lighting and retouching |
| Venue and team photos (restaurant, practice, hotel) | 3,000 – 15,000 MAD (≈ 270 – 1,400 €) | One to two days, depending on the size of the venue |
| Retouching per extra image | 100 – 600 MAD / image (≈ 9 – 55 €) | Simple light and colour; cut-outs and beauty retouching cost more |
| Rights licence for campaign or packaging | 2,000 – 10,000 MAD (≈ 180 – 900 €) | Negotiate separately: rights depend on media and duration |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Confusing a photo session with a rights licence: without a contract, the campaign or packaging may require a supplement
- Planning too many products for half a day and getting rushed images instead of well-finished ones
- Retouching people excessively, to the point of making faces unconvincing
- Publishing heavy, uncompressed images: the site becomes slow and SEO suffers
- Mixing backgrounds, lighting and proportions between products in the same range: the whole set looks inconsistent
Frequently asked questions
How much does a professional photo shoot cost in Morocco?
Half a day in a studio or venue costs 800 to 3,000 MAD. A pack of 50 products on white costs 5,000 to 20,000 MAD, and a range shoot with set and models from 15,000 to 60,000 MAD. The number of retouched images is the main price factor.
Can you photograph products with a smartphone?
For quick posts and simple products, yes, with natural light and a clean background. For an e-commerce site or a catalogue, a light box and a camera with a prime lens give sharpness and colour that a smartphone hardly reproduces.
Who owns the rights to the photos?
In principle the photographer keeps ownership rights and grants a usage right. The contract must specify the media, duration, territory and exclusivity. Also check what is allowed for paid advertising and packaging.
How many images are delivered after a session?
Allow 5 to 20 retouched images for a simple half-day, and more for a product pack. The right number is the one you need per use; better 15 useful images than 100 unselected photos.
How should you prepare your product for the photo?
Clean the product, check there are no marks or reflections, prepare enough copies and plan the accessories. For fashion, iron and prepare sizes; for cosmetics, fill bottles to the same level and remove secondary labels.
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