Audiovisual production
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Audiovisual production spans a chain of trades that, done well, tells a coherent story at a controlled cost. The essentials of a successful project are decided before the shoot, in writing and preparation. On set, most overruns come from a vague brief. ## The different formats These include the corporate film, which presents the company, advertising and short spots, customer testimonials, product demonstrations, event coverage and social content. The vertical format is now the standard for TikTok, Instagram Reels and YouTube Shorts. ## The role of the set and post-production A successful shoot needs a team: camera operator, camera assistant, sound engineer, lighting technician. Post-production then gives the film its coherence: editing pace, colour grading, voice-over, music and subtitles. It is often the most underestimated stage by clients. ## What to plan for Budget for filming permissions in public places, written consent from people on camera and music rights. Think about the versions you need from the start, such as subtitles for viewing with the sound off on mobile. ## Budget by format A corporate film with interviews and shots of the business is often made over two shoot days. A commercial needs more preparation: casting, sets, rehearsals, several versions. Social content is produced faster and in series, with lighter equipment. Whatever the format, allow a 10 to 15% contingency for the unexpected and an extra shoot day if you want vertical versions.When this guide is for you
- You need a film presenting your company, your workshops or your teams
- You are launching a product or service and want quality content for the site and social media
- Your current content looks too amateur for the image you want to convey
- You are preparing an event, a trade fair or a campaign where image will make the difference
Step by step
- Write the brief and the script — Agree on the message, the audience and the purpose, then write a validated script with at least 10 to 15% contingency for the unexpected.
- Prepare the shoot — Location scouting, permissions to film in public places, written consent from people on camera, music rights and the crew (camera operator, sound engineer, lighting).
- Shoot, including extra formats — Plan an extra shoot day if you want vertical versions, since that costs far less than a second shoot.
- Edit and finish — Editing, colour grading, mixing, voice-over, music and subtitles, which are essential for mobile viewing with the sound off.
- Deliver all versions — Long version for the site, short cuts and vertical formats for TikTok, Reels and Shorts, delivered from the start.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| 2 to 3-minute corporate film | 20,000 – 80,000 MAD (approx. 1,800 – 7,300 €) | Small crew and one shoot day at the entry level |
| Short video for social media | 4,000 – 20,000 MAD (approx. 360 – 1,800 €) | Per video, depending on the number of locations and people |
| Shoot day (core crew) | 5,000 – 25,000 MAD / day (approx. 450 – 2,300 €) | Camera, camera operator, sound and lighting depending on the setup |
| Post-production and editing | 3,000 – 15,000 MAD / day (approx. 270 – 1,400 €) | Grading, mixing and animation charged according to complexity |
| Voice-over in French, Arabic or English | 1,500 – 8,000 MAD (approx. 140 – 730 €) | Depending on length, language and recording studio |
| Complementary photo report | 3,000 – 12,000 MAD (approx. 270 – 1,100 €) | Often combined with the video shoot |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Starting the shoot without an approved script, which stretches editing and adds back and forth
- Choosing technical quality over the message: a beautiful film that says nothing sells nothing
- Forgetting permissions to broadcast images, music and testimonials
- Producing a single long version and assuming it can be used everywhere, when each platform has its own formats
- Underestimating post-production, which can account for half the budget and schedule
Frequently asked questions
How long does a video production take?
A short corporate video takes 2 to 4 weeks. A longer film with several locations, interviews and multiple versions takes 1 to 2 months from brief to final delivery.
Can you shoot with a smartphone?
Yes, for short content in natural light with decent sound. Beyond a certain expected quality, lighting and sound make more difference than the camera: a sound engineer and good lighting matter more than a model four times the price.
Do you need actors?
For a customer testimonial or a corporate film, real teams are often more convincing. Actors are justified for staged scenarios or product demonstrations.
How should a corporate film be budgeted?
Allow 20 to 40% for writing and pre-production, 30 to 40% for shooting and 30 to 40% for post-production. Ask for a detailed quote by line item rather than a lump sum.
Can the footage be reused for other content?
Yes, provided the brief includes an extra shoot day for vertical formats and social content. That costs far less than organising a second shoot.
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