Web applications & SaaS

Some links on this page are affiliate links: we may earn a commission at no extra cost to you. Our approach

A web application replaces a manual process or carries a new-generation product. In Morocco, the most common cases are client portals, agency tools, delivery management, bookings and a few B2B SaaS projects. It is not a website: it is software, with users, permissions and data to protect. ## Start from the problem, not the feature The most common cause of failure is not technical: it is building an application nobody uses or that makes work harder. Testing a minimal version with a few real users validates the need before spending hundreds of thousands of dirhams. ## Data is the priority A business application lives on its database: its structure, its quality and its security rules. Plan for backups, compliance and change tracking from the start to avoid unpleasant surprises. ## Measuring adoption A launch is not an end. Monitoring logins, actions taken and drop-offs guides the next investments. A little-used application costs more than it brings in, even if the code is perfect.

When this guide is for you

• Your team re-enters the same information in several files and loses time without noticing
• You sell a service that could become software available online, on subscription
• Your customers ask for online access to their orders, quotes, invoices or appointments
• You want to replace expensive foreign software that fits Moroccan regulations poorly
• You need to coordinate several parties (customers, couriers, technicians) around the same process

Step by step

1. Validating the problem and users — Describe the problem precisely, the users and the current process. Test a very simple version with a few users before investing in a complete platform.
2. Scope of the first version — Reduce to the main journey: login, core action, visible result. Defer secondary features to ship fast and check real usage.
3. Design and development — Model the data, design the key screens, develop incrementally and test each module on real cases before going live.
4. Security, data and compliance — Manage permissions, protect personal data under law 09-08, plan for data retention and deletion, as well as backups.
5. Launch, measurement and evolution — Train users, track adoption (logins, actions taken) and plan improvements based on real usage rather than the initial requests.

What it costs (in MAD)

Service	Indicative price	Good to know
Simple internal application	80,000 – 150,000 MAD (≈ 7,300 – 13,600 €)	One business line, a few screens, a small team
Client or B2B portal	150,000 – 300,000 MAD (≈ 13,600 – 27,000 €)	Multiple roles, notifications, integrations
SaaS product (first version)	200,000 – 400,000 MAD (≈ 18,000 – 36,500 €)	Multi-company, billing, support, dashboard
Hosting and technical services	500 – 3,000 MAD / month (≈ 45 – 270 €)	Servers, database, emails and monitoring
Maintenance and improvements	10 to 20 % of the initial budget / year	Common standard for fixes and improvements

Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.

Mistakes to avoid

• Aiming for complete features in the first version, instead of testing a minimal version with real users
• Building an application on a poorly understood problem or a poorly identified target
• Neglecting personal data security and the obligations of law 09-08
• Ignoring maintenance and support costs after launch
• Believing a SaaS sells itself: development is half the work, distribution the other half

Updated on 20 October 2026

Related guides

Version française: /services/developpement-web/applications-web/ · AR · NL