SEO audit
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SEO brings together three streams of work that must move forward together: the technical side (so Google can read and index the site), the content (so it understands what each page is about) and authority (so it judges the page trustworthy). Working on just one of these axes quickly caps the results. ## The audit: starting point of an SEO engagement The main advantage of SEO is durability: a well-positioned page keeps attracting visitors with no cost per click. The main risk is waiting. Set realistic indicators from the start: keyword coverage, share of organic traffic, number of qualified contacts. ## Local SEO in Morocco Many services are searched for at the scale of a city or a neighbourhood. A complete Google Business profile, useful local pages and recent reviews are often enough to generate qualified contacts, well before the big national queries. ## Charging, measuring, deciding Before signing, ask to see the method, a sample audit and how results will be measured. Good SEO support is judged on the change in useful traffic and enquiries received, not on the number of articles published.When this guide is for you
- Your site has been live for months but gets very few visitors from Google
- You rely exclusively on paid advertising to acquire customers
- You are losing traffic after a redesign, a domain change or a migration
- You want to appear in local searches ('agency X in Tangier', 'software Y in Morocco')
- You are preparing a multilingual site in French, English or Arabic and need to avoid duplicate content
Step by step
- Full SEO audit — Analyse the technical side (indexing, speed, errors), the content (search intent, weak pages, cannibalisation) and authority (backlinks, citations). The deliverable ranks problems by impact and effort.
- Keyword research and prioritisation — Identify queries with strong commercial potential, ranked by intent (informational, comparison, purchase) and difficulty. Choose 10 to 30 target queries for the first quarter rather than aiming at the whole market.
- Technical fixes — Fix indexing, internal links, redirects, canonical tags, loading speed and structured data. This is the foundation without which everything else collapses.
- Content and on-page optimisation — Create or rewrite pages to answer the search intent precisely: title, structure, short answer, FAQ, internal linking. Useful, up-to-date content ranks and is increasingly cited by AI.
- Link building and brand visibility — Earn links and brand mentions from credible sources (local press, sector directories, partners, professional networks). Avoid mass-bought or low-quality links.
- Tracking, measurement and iteration — Track positions, organic traffic, conversions and AI citations. Hold monthly reviews and shift effort towards pages that are progressing.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Initial SEO audit | 5,000 – 20,000 MAD (≈ 450 – 1,800 €) | Prioritised deliverable covering 50 to 300 pages depending on site size |
| Local SEO (Google Business profile + city pages) | 3,000 – 8,000 MAD per month (≈ 270 – 730 €) | Ideal for a shop or firm with a geographic scope |
| Monthly SEO support | 5,000 – 20,000 MAD per month (≈ 450 – 1,800 €) | Technical, content, links, position tracking and reporting |
| Writing optimised articles | 800 – 2,500 MAD per article (≈ 75 – 230 €) | Depends on length, research and review |
| SEO migration (new site or domain) | 15,000 – 60,000 MAD (≈ 1,400 – 5,500 €) | 301 redirect plan, content parity, post-migration monitoring |
| Building authority (link building, press relations) | 3,000 – 15,000 MAD per month (≈ 270 – 1,400 €) | Editorial links and brand mentions, never link farms |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Buying links in bulk or using low-quality directories: risk of a penalty and lost investment
- Doing SEO without touching the technical side: a poorly indexed site will never progress
- Producing content in volume without answering a specific search intent
- Targeting ultra-competitive keywords from the start instead of building up in stages
- Not tracking conversions: organic traffic with no contacts or sales is worthless
- Neglecting mobile, which accounts for the majority of searches in Morocco as elsewhere
Frequently asked questions
How long does it take to see SEO results?
On an existing, well-indexed site, the first significant gains usually come after 2 to 4 months. For a new domain or competitive queries, allow 6 to 12 months of regular work.
Does SEO still make sense in the age of AI engines?
Yes, but it is evolving. AI engines rely on indexed sources and cite clear, reliable, well-structured pages. SEO work (sharp answers, structured data, authority) becomes a prerequisite for being cited in answers.
What is the difference between SEO and SEA?
SEO works on organic results, free per click but slow to obtain. SEA (Google Ads) buys immediate positions, whose results stop as soon as the budget is cut. The two complement each other: SEA gives fast data, SEO builds sustainable acquisition.
Can you do SEO without writing new content?
Yes, partly. Optimising existing pages, fixing the technical side and improving links can already produce gains. But content that answers new queries is often needed to overtake competitors.
How can I check that an SEO provider is doing a good job?
Ask to see position tracking, organic traffic and conversions in a shared dashboard, along with the list of actions carried out each month. A verbal report without data, or promises like 'first place in a month', are bad signs.
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