Business email
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An address in the company's name changes how a prospect sees you from the very first message. Beyond image, business email brings technical control (deliverability, security, archiving) that free inboxes do not guarantee. ## More than an address A professional offer manages shared accounts, groups, signatures, aliases and rules. It works alongside the collaboration tool: calendar, storage, video conferencing. ## Deliverability, the real issue An email that lands in spam is useless. DNS configuration (SPF, DKIM, DMARC), domain reputation and list quality determine whether your messages arrive. It is a precise setting, not a magic property. ## Securing the most targeted account The management inbox is the favourite phishing target: whoever controls it can reset access to other services. Two-factor authentication, strong passwords and team vigilance are non-negotiable.When this guide is for you
- You still communicate with a Gmail or Hotmail address for your business
- Your emails land in spam with customers or suppliers
- You have several staff members and need shared addresses, signatures and groups
- You want to secure access to inboxes and prevent account hacking
- You are preparing newsletter sends and need to improve deliverability
Step by step
- Choosing the provider — Compare professional offers (Google Workspace, Microsoft 365, local hosting or a Moroccan host) on storage, price per inbox, support and included collaboration tools.
- Configuring DNS — Configure MX, SPF, DKIM and DMARC records. Without these settings, mail works but emails are often filtered as spam.
- Migrating the inboxes — Import old messages, contacts and calendars, create signatures, groups and shared rules, then test sending and receiving between internal and external users.
- Access security — Enable two-factor authentication, strong passwords, login alerts and, ideally, encryption and inbox backups.
- Training and monitoring — Train teams to recognise phishing attempts and monitor suspicious inboxes. A hacked inbox is often used to send fake purchase orders.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Standard business inbox | 50 – 150 MAD / month / inbox (≈ 5 – 15 €) | Google Workspace or Microsoft 365 depending on the plan |
| Email hosting on shared server | 1,000 – 4,000 MAD / year (≈ 90 – 370 €) | Several inboxes, quality depends on configuration |
| Migration and configuration | 2,000 – 10,000 MAD (≈ 180 – 920 €) | DNS, imports, signatures and tests |
| Advanced anti-spam filter | 1,000 – 6,000 MAD / year (≈ 90 – 550 €) | Useful for highly exposed inboxes |
| Email archiving and backup | 2,000 – 10,000 MAD / year (≈ 180 – 920 €) | Mandatory in regulated sectors |
| Deliverability audit | 3,000 – 10,000 MAD (≈ 270 – 920 €) | SPF, DKIM, DMARC and IP reputation |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Continuing to use a free address for the business, an amateur signal visible in B2B
- Configuring inboxes without SPF, DKIM or DMARC, then complaining about spam
- Leaving access without two-factor authentication, risking inbox hacking
- Not backing up or archiving, and losing exchanges if messages are deleted or the account is closed
- Letting every staff member access every inbox without access rules
Frequently asked questions
How much does a business address cost?
On Google Workspace or Microsoft 365, allow 50 to 150 MAD per month per inbox depending on the plan and storage. Shared hosting can be cheaper, but anti-spam and support quality are often lower.
My emails are in Gmail, do I have to change everything?
You can keep a personal Gmail inbox with a configured business address (.ma or .com). For a company, a real Workspace or 365 offer provides more control, security and tools.
Why do my emails land in spam?
Often because of incomplete SPF, DKIM and DMARC, a young domain, or bulk sends to unsolicited contacts. The three DNS records are the prerequisite; content quality and sender reputation do the rest.
Can the whole team share a common signature?
Yes, in most professional offers. Plan a consistent signature (name, role, logo, legal notice) and avoid overly heavy images or multiple promotional links that encourage spam.
Should emails be archived?
Yes, as soon as the company handles transactions or relies on contractual exchanges. Archiving lets you find a deleted message, answer a dispute and, in some sectors, meet a regulatory obligation.
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