Digital press relations
Some links on this page are affiliate links: we may earn a commission at no extra cost to you. Our approach
Digital press relations build proof of authority: a brand quoted by credible media inspires trust and earns links, two factors that affect reputation and SEO. ## The angle above all A journalist publishes what interests their reader, not what suits the company. Finding an angle tied to the market, a trend or a concrete story greatly increases the chances of coverage. ## Relationships rather than broadcasting Mass mailings to purchased lists yield close to nothing. Personal contacts, built over time and maintained between news items, get results. ## Measure the effect Links obtained, traffic, brand mentions and inbound enquiries measure the value of coverage. A press kit is not enough: tracking and actively sharing publications are needed.When this guide is for you
- You are launching a product, service or new location and want to spread the word
- You want brand mentions in credible media to improve your SEO
- You are little known although your offer is solid and comparable to competitors
- You are preparing a fundraising round, an opening or a partnership
- Your online reputation relies almost exclusively on customer reviews, with no media coverage
Step by step
- Defining the angle — Find what makes your news worth a journalist's attention: an innovation, a useful market figure, a human story, a documented position. A press release without an angle is ignored.
- Media mapping — Identify the journalists, blogs and newsletters covering your sector in Morocco and internationally, and their approaches. A targeted list of twenty contacts is better than a thousand generic addresses.
- Building the press kit — Prepare a clear press release, background material, high-definition visuals, verifiable figures and quotes. Make the journalist's work easier.
- Personalised outreach — Send a short, relevant pitch by email, follow up without hounding, offer an interview or an exclusive angle. Relationships built over the long term produce the best results.
- Promotion and measurement — Track publications, share coverage, measure traffic, links and brand mentions, and nurture relationships with journalists for future news.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Press relations strategy and plan | 15,000 – 40,000 MAD (≈ 1,400 – 3,700 €) | Angle, positioning and media list |
| Writing the press kit | 8,000 – 25,000 MAD (≈ 730 – 2,300 €) | Press release, factual material, visuals |
| Monthly support | 5,000 – 30,000 MAD / month (≈ 450 – 2,800 €) | Outreach, follow-ups, tracking and coverage |
| Distribution via a specialist agency | 3,000 – 15,000 MAD per press release (≈ 270 – 1,400 €) | Journalist network, result not guaranteed |
| In-depth content (articles, opinion pieces) | 2,000 – 8,000 MAD per article (≈ 180 – 730 €) | To get published at length and linked |
| Coverage tracking | 3,000 – 10,000 MAD (≈ 270 – 920 €) | Report, mentions, links and traffic |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Sending the same press release to hundreds of addresses without a relationship or personalisation
- Communicating without verifiable figures or with exaggerated promises
- Neglecting coverage tracking: links obtained must be measured and shared
- Writing a press release centred on the company rather than the reader's interest
- Waiting for news before contacting journalists: the relationship is built beforehand
Frequently asked questions
Do digital press relations improve SEO?
Yes, indirectly. Editorial links from credible media strengthen the site's authority, and brand mentions increase direct searches. It is a lasting effect, unlike paid campaigns.
How long before getting coverage?
A first piece of coverage can arrive in 2 to 6 weeks with a strong angle and a relevant contact list. Regularity and a relationship built over several months matter more than sending a single press release.
Can a publication be guaranteed?
No. A provider who guarantees publication in a medium often does so through paid links or unclear operations. Honest press relations work means creating the conditions, not buying articles.
Do you need a press release for every news item?
Not necessarily. Small news is better shared through a blog post, a newsletter and social media. Reserve press releases for subjects that truly deserve a journalist's attention.
How do you choose the media to contact?
Favour relevance over fame: a site specialising in your sector or a newsletter read by your customers can generate more leads than a major general-interest outlet.
Updated on
Related guides
Version française: /services/e-reputation/relations-presse-digitales/ · AR · NL