Content with AI

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AI changes the speed of production, not editorial responsibility. A text can be written in a few minutes, but it is the human who ensures it is true, sounds like you and genuinely answers the reader. ## AI as a first draft, not an author The teams that get the most from AI use it as an assistant: finding structure, rephrasing, adapting, summarising. Human review remains a required step, especially on factual information that commits the company. ## Brand voice is the advantage that is hard to copy Everyone has access to the same tools. What sets one piece of content apart is concrete experience, local examples and a distinctive tone. That is exactly what the business must give the tool for it to produce something useful. ## A process rather than a tool Without a prompt model, a documented editorial line and planned review, AI produces useless volume. A simple process, with templates and clear steps, lets the whole team produce good content without depending on a single person.

When this guide is for you

• Your team spends too much time rewriting and adapting repetitive content
• You have to produce many product descriptions or listings without a copywriting budget
• You want to turn one piece of content into an article, summary, social posts and an email
• Your generated texts sound fake or lack a brand voice and undermine the company's credibility
• You are preparing French, Arabic or English multilingual content for the same site

Step by step

1. Define an editorial line and a tone — Document the brand voice (formal or informal address, vocabulary, forbidden words), the offers and the key facts. This kit is the basis for every prompt and avoids generic texts.
2. Build prompt templates — For each content type (article, product description, email), create a stable template: role, context, structure, length, examples. Templates are tested and then shared across the team.
3. Produce, then check — A human reviews every text for facts, prices, wording and legal mentions. Never publish an AI answer without checking it: factual errors are the main risk.
4. Measure quality — Compare the performance of AI-assisted content with hand-written content: rankings, click rates, enquiries. Adjust the prompts that produce unconvincing texts.

What it costs (in MAD)

Service	Indicative price	Good to know
Setting up an AI editorial kit	6,000 – 20,000 MAD (≈ 550 – 1,800 €)	Editorial line, prompt templates, team training
AI-assisted content production	500 – 1,500 MAD / item (≈ 45 – 140 €)	AI-assisted drafting followed by human review and optimisation
High-volume product listing production	150 – 400 MAD / listing (≈ 14 – 37 €)	From 50 listings, with a shared template
AI tool subscription	200 – 1,200 MAD / month (≈ 18 – 110 €)	A professional account is often enough to start
Monthly support and review	4,000 – 12,000 MAD / month (≈ 370 – 1,100 €)	Prompts, review, results tracking and iteration

Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.

Mistakes to avoid

• Publishing generated texts without review, with invented figures, deadlines or offers
• Using AI as a way to avoid defining a brand voice, which produces content identical to competitors'
• Producing volume to compensate for weak content: Google and readers value substance
• Pasting confidential customer data into a mainstream AI tool without protecting it

Updated on 20 October 2026

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