The time is right – your business is established, your products are ready for sale and you want to start selling online. With the COVID 19 crisis, more buyers are buying from home rather than venturing out in person.
Now is the time to get started in e-commerce. For this, you’ll need an e-commerce platform.
WHAT IS AN E-COMMERCE PLATFORM?
Good sites need good support, to function well and make a good impression on visitors. Supporting a site includes hosting, design, SEO maximization, security or any other feature that allows your potential customers to get the information they need .and make the leap to give you their business.
An e-commerce platform is just another aspect of support for your site. Giving you the mechanism you need to sell products online. Essentially, e-commerce platforms are software applications; allowing customers to choose products, place them in a virtual cart, pay for them and have them delivered.
However, e-commerce platforms are not universal. While the variety available, presents you with several options to find the best platform that suits your business. Having too many choices leads to analysis paralysis. Lucky for you, we’ve narrowed down some of the top contenders. So you don’t drown in the potential of e-commerce platforms.
WHAT SHOULD AN E-COMMERCE PLATFORM HAVE?
Okay, now you know what an e-commerce platform is. But how to distinguish a good one from a bad one? Well, it depends on your needs. Before choosing which platform to use, consider your business priorities, size and goals. If you have a small business just starting out, you may not have to worry about spending a lot of money on additional features. But you want a platform that will grow with you (called scalability).
On the other hand, if you have a larger business. You may need a platform with lots of options, integration with other online retailers. Like Amazon and powerful SEO tools to target customers. If you have a physical store, you may need a different e-commerce platform than an online-only retailer.
You can choose to host your entire site on an ecommerce platform or use one just for your store. If you are looking for a unique approach to your online presence. Using an e-commerce platform for hosting may be the simplest solution. However, if you want more options or control, or need to add a store to your existing site, you will want a different platform. Overall, you should consider these aspects:
Online vs. brick and mortar