When this guide is for you
- You have no video yet and your website, ads and social media lack it
- You want to test video before investing in professional production
- Your team can film regularly without calling in a provider every time
- You need short content for social ads and YouTube
Step by step
- The introduction video — 60 to 90 seconds: who you are, what you do, for whom, and one proof point. It lives on the home page and is reused in sales proposals.
- The customer testimonial — A customer describes the problem, the solution and the result. 90 seconds are enough, with no loud music or spectacular editing: the words carry the message.
- The tutorial or how-to — Show how to use a product or service by following the steps on screen. This format reduces support calls and ranks on YouTube.
- Behind the scenes — The workshop, the team, preparing an order. The easiest format to film and the most engaging: it humanises the brand.
- The offer announcement — 15 to 20 seconds for a promotion or launch, with a clear call to action and a visible code or link. Produce three versions for the ads.
- The recruitment video — Employees introduce their job and the working atmosphere. Low cost, strong effect on applications and employer credibility.
- The event recap — Trade show, launch, seminar: film during the event and publish a 1 to 2 minute edit within the week. Its value drops quickly.
- The short vertical format — For TikTok, Instagram Reels and YouTube Shorts: 15 to 45 seconds, a single tip or demonstration, subtitles mandatory.
- Before/after or the transformation — A visual result tells more than a description: renovation, hairdressing, decoration, fit-out. Film the 'before' with the same framing.
- The FAQ video — Answer a frequent customer question in 30 seconds. Ten such videos replace a FAQ page and feed search visibility.
What it costs (in MAD)
| Service | Indicative price | Good to know |
|---|---|---|
| Amateur video (phone, mic, light) | 0 – 2,000 MAD (≈ 0 – 180 €) | Lavalier mic 400 – 800 MAD, tripod and light for under 1,200 MAD |
| Editing and subtitles (per video) | 500 – 3,000 MAD (≈ 46 – 270 €) | Local provider or simple editing software |
| Professional corporate video | 12,000 – 60,000 MAD (≈ 1,100 – 5,500 €) | Script, filming, actors or interviewees, editing, colour grading |
| Filmed customer testimonial | 5,000 – 20,000 MAD (≈ 460 – 1,800 €) | Half a day to a full day on site |
Indicative ranges for the Moroccan market in 2026, excluding tax. Prices vary with scope and provider.
Mistakes to avoid
- Wanting to start with a 'cinematic' introduction video: six months of preparation for a result that soon looks dated
- Filming without a mic: poor sound makes people switch off faster than an average image
- Publishing three videos and then stopping: video works through accumulation
- Confusing a corporate video with an ad: an institutional film is not made to convert a visitor
Frequently asked questions
What equipment should I buy first?
A lavalier mic and a tripod, before anything else. A recent phone, a window as a light source and clean sound are enough for 80 % of useful videos.
Which format should I prioritise at first?
Customer testimonials and behind the scenes: the least costly, the most credible and the most reusable. The introduction video comes once you have material.
Should videos be subtitled?
Yes, systematically. Many videos are watched without sound, especially on social media: automatic subtitles must be reviewed and corrected.
How many videos per month to be visible?
Four to eight short videos a month, produced in one or two filming sessions. Consistency matters more than length or budget.
Where should videos be hosted?
YouTube for search visibility and archiving, with the video embedded on the site. Meta and TikTok for vertical versions. Avoid self-hosting large files on the website's hosting.
Related guides
Version française: /insights/des-videos-que-toutes-les-entreprises-peuvent-utiliser-part1/