How to market your business with social media marketing in Morocco?
In social media marketing, The cardinal question is how you can market your business via social media in Morocco.
“Then let’s do social media!” Unfortunately, too many businesses have gotten into social media marketing in this way or something. A Facebook page is set up quickly, everything necessary has to be set up halfway through, the first one to three posts quickly cut out, and then?
Well, somehow, nothing happens. Growth stalls at the latest when friends and family have all liked the new page. Motivation collapses and a real opportunity becomes an orphaned and neglected ghost town. Certainly not a figurehead for the big company whose name the site bears.
WHAT TO DO AND WHY?
It probably started with no plan, no strategy. No one knew that maintaining a Facebook page is not only (a) job. It also needs a concept to be operated successfully in the long run. And of course, it was also misunderstood that social media marketing in Morocco is more than just Facebook. Here is how you can promote your business via social media in Morocco.
A WELL-DEVELOPED STRATEGY : THE BASIS FOR A WINNING BUSINESS
A well-developed strategy is the foundation of any successful business. A blueprint if you will. This describes the means by which what is to be achieved, etc. A social media strategy, therefore, maps out the plan behind all your company’s activities on the social web. As a result, it must be closely linked to the corporate strategy and all relevant sub-strategies of your company and must include and take into account their fundamentals. A social media strategy defines the objective that your company pursues with its social media activities in Morocco. So who are the target customers, and on what platforms, with what means and with what methods they should be reached.
You need a clearly defined objective for your activities. If you don’t, you will always have trouble getting the right message across. You won’t really know yourself what you really need to do on the respective platform. This only makes it harder for you to choose the right content.
WHAT GOALS CAN YOU REALISTICALLY PURSUE OR ACHIEVE WITH ACTIVITIES ON THE SOCIAL WEB?
There are four “classics”:
Some large German companies have impressively proven it as pioneers: good customer service succeeds via social media, be it on Facebook or Twitter. A fit team that reacts quickly and competently to customer requests is a real plus for customer satisfaction. So-called messaging bots also help to automatically answer standard questions regardless of the day and time. Thus, customer service can be well implemented via social media.
The shortage of skilled labor increasingly challenges companies to find the right employees and retain them for the long term. Do you feel the same way? Social media could be your solution: a corporate presence on the social web designed to attract and retain employees serves just that purpose. Prove to your employees (current and future) that you are the right employer for them.
It’s not easy to do direct marketing on social networks. Most users want to spend their free time there, to be entertained and have fun. At most, they want to connect in a fun way with brands that mean something to them. What they don’t want is to be bombarded with direct advertising messages and forced to make purchases.
So marketing via social networks is a real challenge that needs to be handled with skill and discretion, but it can be. A well-made advertisement has a good chance of getting the approval of users. Very good ones even manage to go “viral”, i.e. to be distributed independently by users.
Indirect marketing, for example, as the beginning of a conversion funnel. It interests the user in the company and its products and thus subtly leads him to the purchase decision, can be implemented very well and successfully via social media.
While direct marketing via social media is a real challenge. Social media is for public relations. Normal users network and connect on the social web not only with their family, friends and work colleagues. But also with companies whose brands and products they like or identify with. As a company, you can present yourself in a way that is interesting to users. You do this by providing users with content that offers them added value. Your messages must be relevant and interesting to them.
Once you have defined the goal you want to pursue with your activities. And please focus on one thing first so that your message doesn’t become falsified and unclear – you need to find out who the potential customers are that you want to address.
So, who are the potential customers who might buy your company’s offering?
“All” is a typical answer, but unfortunately not the right one. For one thing, it’s probably not true if you think about it for a moment. For another, it’s simply too vague to address directly. So you need the definition of the target customer more precisely, much more precisely, to be exact. Oddly enough, experience has shown that it is less damaging for a company to address its target customers too precisely than it is to get them wrong. This means: if you don’t address someone exactly because they deviate from your very specific target customer image. That person is more likely to make a positive buying decision than if you don’t address them exactly because your customer approach is too imprecise (“The company doesn’t address me exactly, but it obviously knows exactly who it wants to address,” so it sells better).
So define your target audience as precisely as possible. A tip: describe a person exactly, with their name, age, living and family situation, job, hobbies and all that goes with it. This may seem strange at first, but it will help you a lot later on. With this exact picture in mind, you know what content he or she will find interesting if you offer it.
Perhaps you once had a customer who was extremely friendly to you. He was probably simple and friendly and so on. This is the one customer you would like to have a lot more of, your reference customer with whom you compare all other customers. Use him as the basis for your target customer or, simply put, use him as your target customer (and shamelessly idealize him). In the case of employer branding, this would of course be the ideal employee or candidate, etc. Properly defining the target customer is really critical to the success of your business, so invest the time and work on this step.
Social networks are a marathon. It requires a good foundation and above all perseverance and patience. A well-developed social media strategy provides you with this base and therefore the possibility to run the marathon successfully in the long run. Of course, an intermediate sprint, for example with paid advertising or a competition, is possible, but the real success lies in being in it for the long haul.
If you are wondering why you should be present with your company on the social web. Because without a corresponding engagement you not only leave countless promising potentials untapped, but also because it is the only way to keep your company competitive in the future.